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Lipsmakingly good cause – Liptember

August 26, 2010

It’s news time people, I’ve been sent this interesting press release from the guys at Burt Bees.  In case you were wondering the BEES have been buzzing around the world of personal care since 1984. The company was built on a philosophy that supports the production of earth friendly natural personal care for the greater good.  After rocking the USA for a lifetime they swam over to Australialand and started pollenating our people  a couple of years ago. In fact, they loved it so much that they installed a Queen Bee right here and started taking over the world. Naturally!

Burt Bees are quite vocal on all things natural and were key in the production of the Natural Products Council, all very lovely BUT not always very scientific. While the Realize Beauty team do support the efforts to produce safer, cleaner and more sustainable cosmetics we do not share some of the concerns of this brand.  Still, each to their own and anyway, it’s always good to support a worthy cause and great products.

Here is their press release:

Burt’s Bees is proud to announce its partnership with new social initiative, Liptember. Throughout September,Liptember aims to increase awareness about women’s health issues and raise money to fund research and programs to achieve optimal health outcomes for women.

Liptember encourages women to buy the official Liptember lip colour and get sponsored by family, friends and coworkers to wear the shade every day during the month. And the shade on every woman’s lips, throughout Liptember, will be Burt’s Bees Lip Shimmer in Rhubarb.

As the official lip colour of the campaign, all profits from sales of the shade purchased at Priceline will go to Liptember’s first beneficiary, the Royal Women’s Hospital (Melbourne). Burt’s Bees Lip Shimmer is a 100% natural lip colour that conditions, smoothes and gently colours your lips with luminescent earth pigments.

Burt’s Bees Marketing Manager, Emma Sykes says, “We’re really proud to be part of Liptember and help raise money for important research on the lifestyle choices and issues women face. It’s a fantastic initiative for such a worthy cause that sits perfectly with the Burt’s Bees philosophy of striving for The Greater Good™.”

Liptember is also supported by a number of Australian celebrities, including official ambassadors, presenter Kelly Landry, media personality Molly Meldrum and model Alyse Co’Cliff.

Of the month-long campaign, Kelly Landry says, “Taking care of yourself first and foremost is the most important thing you can do for your loved ones. Our priority is to improve the health of grandmothers, mothers, sisters, daughters, wives and partners – and thus improve the health of the whole community.”

Registration is via the Liptember website (www.liptember.com.au) with information updated daily at the Liptember and Burt’s Bees Australia facebook and twitter sites.

So purchase Burt’s Bees Lip Shimmer in Rhubarb from Priceline, pucker up and support the word on every woman’s lips this Liptember.

The lipbalms come with a RRP of $10 and are available to purhase through Priceline pharmacies.

Enjoy!

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