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Diet Coke Dolls

August 28, 2010

I can’t be the only savvy, sophisticated and witty (in my own universe) girl who read “Living Dolls” by Natasha Walter.  A book that warned us about the growing objectification of female beauty, the way that our value is tied up in our looks rather than our substance. A book that warned us of the ‘doll’ effect.  Well,  you can imagine my surprise when I saw the newish ads for Diet Coke in the Sydney CBD this week.  Here is the you tube video to go along with their BRATZ doll theme plus a link to the Guardian UK write up on the ad campaign.

I won’t be buying any.

Women are not toys.

One Comment leave one →
  1. September 7, 2010 11:37 pm


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