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Nivea Hydra IQ

June 7, 2011

Nivea Hydra IQ

Back in March Nivea launched Hydra IQ, a ‘revolutionary’ new moisturiser with the ability to hydrate the skin from the inside as well as the outside. It does this by activating the skin’s own irrigation system – our aquapourins.  Sounds great but what, when, how and where?

I talked to Realize Beauty team member Penelope Kourkoumelis to find out more (she got to try the product for the team and is an expert in skin hydration).

“The real basics of the “HYDRA IQ” technology is the use of Glycerin, Glyceryl Glucoside and a salt in the formula base” summarises Penny.

“Glycerin is there as a humectant / moisturiser especially seeing it can pass through the aquaglyceroporins. This means it can be transported to the deeper layers of the epidermis along with water providing moisture the the basal layers of the epidermis.

Glyceryl glucoside is claimed to increase the synthesis of Aquaporins 3 (AQP3); that increases the number of channels water & glycerin can pass through to hydrate the cells.

Salts increase the osmotic gradient which helps draw water and moisturising constituents such as glycerin or urea into the cells”

Sounds great but how does it feel?

“It is a great light weight formula that is absorbed very quickly into the skin with no greasy after feel. I’ve used it on my legs which are usually very dry, resemble scaly lizard skin and are flaky especially this time of year when the air is drier. I’ve been trying the Nivea body lotion for a week and a half and my skin looks great, even on days when I forget to apply it.

I usually don’t like applying body lotions especially if I’m up early rushing to get ready for work because they take time to absorb and can leave greasy stains on clothes if they are not left to absorb. The Nivea Body Lotion as mentioned is easy to spread on the skin and gets absorbed into the skin very easily leaving no residue. It leaves the skin feeling hydrated, and very smooth. The only thing I wish I could change would be the packaging as I’d prefer it in a pump bottle just for convenience sake”

Well, it looks like a thumbs up from the Realize Beauty team both in terms of this innovative approach to moisturisation and the total look, feel and performance of the product. So, if you are looking for something to tame your lizard skin  and you don’t need your product to be all-natural then why not give this a try!

Happy moisturising.




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