Jojoba Company Absolute Serum
It will come as no surprise that this home-grown brand gets its inspiration from Australian Jojoba, a liquid wax ester with fantastic skin feel and moisturising properties that is farmed right here in New South Wales! Yes, this is a real farm-to-dressing-table success story but no, that doesn’t mean that the products look like they have done the 5am feeding rounds. This range is a class act!
The thing that stands out most for me about this brand is the beautifully designed packaging and marketing material. Yes, what is inside the packs is pretty important but the Jojoba Co really do set the standard as far as merchandising in this competitive local marketplace.
What works well for the Jojoba Company is that they inform you about their natural-yet-scientific positioning from the get go via their simple-yet-effective logo. This no-nonsense approach to the brands philosophy and roots makes it clear that these products respect nature but aren’t afraid of branching out into the scientific realm where necessary.
The second thing that works well for the Jojoba Company is the use of colour. Rather than just sticking to the gold of the Jojoba oil there are reds, pinks, purples, greens and even a touch of blue which brings a playful and youthful look to a range that may otherwise have a narrower and more conservative appeal.
Finally the signature boxes are just beautiful with their petalesque lid design offset by the minimalistic body – a combination that appeals to those looking for a bit of legitimate indulgence (you feel like you are buying a sensible grown-up product and that feels nice).
Oh and what about the serum you ask?
This simple and lightly nourishing serum packs a delicious blend of plant-based extracts into a hyaluronic acid and beta glucan base. The light floral aroma comes from Neroli essential oil and the product is preserved with phenoxyethanol and ethylhexylglycerine. After an initial stickiness the product goes into the skin quite well leaving it soft and lightly moisturised thanks to the humectants and skin conditioning actives. The concentrated vitamin C comes in the form of Kakadu Plumb extract which, while growing has 100 times that found in Oranges which is wonderful news for those of us facing a chilly winter!
So, if you are looking for an Australian grown (literally) light-weight serum that wraps up the outback spirit in modern and minimalistic packaging then I suggest you give these guys a try.