A closer look at Aldi Shampoo
Brand: Protane (a Pantene inspired shampoo for those of us who shop in Aldi and want big brand results for small brand prices)
Brand Owner: Aldi (show me the bargains) supermarket.
Variant: Colour Protect Shampoo (to protect my newly coloured main from the sun)
Why we like it: Because it is made in Australia, is cost-effective and makes our hair feel and look great. It also smells clean and fresh.
Everything about this brand says “IWANNABEPANTENE” and that is perfectly understandable as Pantene is MEGA BEAST Cosmetic Industry giant Proctor and Gambles best-selling hair care range shifting a scarily bubbly $3 billion worth of bottles each year. Pantene do not sell in Aldi so if Aldi wants a piece of that pie, they have to engage in a little D.I.Y.
Aldi shoppers don’t mind rip off brands because Aldi prides its self on being cheap, practical and locally made rather than aligning its self to the biggest and best ‘names’ in the market. This is good news as Aldi shoppers who already don’t care that their brand’s street cred as almost as low as the brand owners advertising budget (why would they want to pay for a name anyway? ) and can still get the Pantene goodness without having to trawl around another supermarket (we like the one-stop-shop).
But if Aldi shoppers don’t care about brands, why bother copying a big name brand like this?
Because Pantene has great adverts that are EVERYWHERE. They show models with lovely long thick hair that has a healthy looking shine. These models also look clean, fresh and in-control. They are WINNERS with good hair and the Aldi shopper wants a piece of that action too.
And to do all of that requires quite a lot of ingredients…..
Ingredients and functions:
Water – the bulk of the product.
Ammonium Lauryl Sulfate, Ammonium Laureth Sulfate – The things that clean the hair.
Cocamide MEA – Foam boosting
Glycol Distearate – To make the product look pearly and lovely
Dimethicone – Conditioning agent
Cetyl Alcohol – Thickener, conditioner and opacifier (makes the shampoo look creamy)
Polyquaternium-10 – Conditioning active that gives long lasting softness.
Sodium Citrate, Sodium Benzoate, Ammonium Xylene Sulfonate, Disodium EDTA,
PEG-7M – Thickener for the shampoo
Ethylhexylmethoxycinnamate, Benzophenone-3 – Sunscreen agents that help keep the colour in your hair. Red pigments fade very quickly without sun protection.
Panthenol, Panthenyl Ethyl Ether – Strengthen, condition and bring shine to the hair.
Tocopherol Acetate, Methylchloroisothiazoninone,Methylisothiazolinone, Sodium Chloride.
The Verdict: Great! This product leaves my hair feeling and smelling great and doesn’t cost too much. It is also locally made and comes in recyclable packaging which I like so why not give it a whirl next time you are in Aldi?