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A closer look at Aldi Shampoo

September 18, 2011

Brand: Protane (a Pantene inspired shampoo for those of us who shop in Aldi and want big brand results for small brand prices)

Brand Owner: Aldi (show me the bargains) supermarket.

Variant: Colour Protect Shampoo (to protect my newly coloured main from the sun)

Why we like it:  Because it is made in Australia, is cost-effective and makes our hair feel and look great. It also smells clean and fresh.

Protane Shampoo from Aldi

Everything about this brand says “IWANNABEPANTENE” and that is perfectly understandable as Pantene is MEGA BEAST Cosmetic Industry giant Proctor and Gambles best-selling hair care range shifting a scarily bubbly $3 billion worth of bottles each year. Pantene do not sell in Aldi so if Aldi wants a piece of that pie, they have to engage in a little D.I.Y.

Aldi shoppers don’t mind rip off brands because Aldi prides its self on being cheap, practical and locally made rather than aligning its self to the biggest and best ‘names’ in the market. This is good news as Aldi shoppers who already don’t care that their brand’s street cred as almost as low as the brand owners advertising budget (why would they want to pay for a name anyway? ) and can still get the Pantene goodness without having to trawl around another supermarket (we like the one-stop-shop).

But if Aldi shoppers don’t care about brands, why bother copying a big name brand like this? 

Because Pantene has great adverts that are EVERYWHERE. They  show models with lovely long thick hair that has a healthy looking shine. These models also look clean, fresh and in-control. They are WINNERS with good hair and the Aldi shopper wants a piece of that action too.

And to do all of that requires quite a lot of ingredients…..

Ingredients and functions:

Water –
the bulk of the product.

Ammonium Lauryl Sulfate, Ammonium Laureth Sulfate –  The things that clean the hair.

Cocamide MEA – Foam boosting

Glycol Distearate – To make the product look pearly and lovely

Dimethicone – Conditioning agent

Cetyl Alcohol – Thickener, conditioner and opacifier (makes the shampoo look creamy)


Polyquaternium-10 –  Conditioning active that gives long lasting softness.

Sodium Citrate, Sodium Benzoate, Ammonium Xylene Sulfonate, Disodium EDTA,

PEG-7M – Thickener for the shampoo

Ethylhexylmethoxycinnamate, Benzophenone-3 – Sunscreen agents that help keep the colour in your hair. Red pigments fade very quickly without sun protection.

Citric Acid,

Panthenol, Panthenyl Ethyl Ether – Strengthen, condition and bring shine to the hair.

Tocopherol Acetate, Methylchloroisothiazoninone,Methylisothiazolinone, Sodium Chloride.

The Verdict: Great! This product leaves my hair feeling and smelling great and doesn’t cost too much.  It is also locally made and comes in recyclable packaging which I like so why not give it a whirl next time you are in Aldi?


6 Comments leave one →
  1. October 17, 2011 1:09 pm

    So excited when I see people like you posting rapturously about ALDI! They’re geniuses, those people. I’ve been on an ALDI love train recently too:

    10 Reasons Why Aldi Rocks, and One Caveat:

    Aldi’s Cheeky UK TV Ads:

  2. January 13, 2012 6:28 am

    This Protane shampoo is a cheap and nasty rip-off of Pantene. As it happens, I don’t think that much to Pantene products despite the fact that the brand is a global haircare phenomenon and is internationally sold and endorsed by supermodels and celebrities. Pantene is full of cheap, toxic ingredients: The detergents are WAY too harsh for a start, Ammonium Lauryl Sulphate and Ammonium Laureth Sulphate are some of the harshest shampoo cleansers around and using them on your hair will strip out moisture and upset the natural PH balance of the scalp. Is it any wonder that Pantene shampoo is used to wash horses tails with? The harsh cleansers strip out any traces of dirt and grease as well as the scalp’s natural protection and leave both hair and scalp stripped of moisture. Sodium Laureth Sulphate is a far milder detergent and will cleanse gently. Pantene is also choc-full of silicone (shown on the ingredient list as Dimethicone-a silicone variant) which coats the hair and scalp in a plastic-like residue to add artificial shine and silkiness. However underneath this residue coating; the hair is drying out and the scalp is clogged. Eventually this silicone coating can build-up causing hair damage and scalp problems/itchiness. Any cheap rip-off version of Pantene containing similarly toxic ingredients of a much lower quality must be TERRIBLE for hair in the long run. Avoid Aldi Protane shampoo, this stuff cannot be good! Pantene is not a decent haircare brand and most hairdressers and stylists would tell you this, therefore any product based upon the Pantene brand will also be crap too!

    • RealizeBeautyEd permalink
      January 14, 2012 5:28 pm

      Wow you really are passionate about this, thank you for sharing it John. In my experience of horse products people are usually much more fussy about the stuff that goes onto their horse than themselves. I made a shampoo for a race horse stable once and it was the fanciest (and most expensive) that I’ve ever done so I take the horse comment as a compliment!

  3. Alex permalink
    May 7, 2017 6:19 pm

    Are you mad? If you care about your hair please don’t put ALL those chemicals on it!!! Jeeze… Lush shampoo any day for beautiful healthy hair. It doesn’t strip all natural oils out ( that your have to replace with conditioner – that’s why the sell it!) or polute the planet…

    • RealizeBeautyEd permalink*
      May 7, 2017 6:20 pm

      No Alex, I’m not mad I’m a chemist. If you read the ingredients list for Lush you will find that it too contains chemicals. That said, I do get the planet saviour angle and do believe that we could all do with using a little less of everything.


  1. A closer look at Aldi Shampoo | Brazilian Keratin Hair Treatment Reviews

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