Ever wondered why we are called Realize Beauty? Probably not but I’ll tell you anyway :)
My company name is Selling Science. It is a name that I enthusiastically registered just before leaving my corporate job as I was sure that Selling Science was EXACTLY what I would be spending my time doing in my new life as a consultant. I thought that everyone would want to hire me to create marketing material for them, to balance out the junk that the internet spews out about certain ingredients by talking about the science, to train staff and to give presentations. I had (and still have) heaps of experience in those areas and was a lovely person (well, some people like me) so what could go wrong????
Well the thing is that when I jumped the corporate ship with this new age vision I did so at a time when nobody was really pitching up and proposing what I was proposing. The world has changed a little bit now and going out and trying to sell the type of service I was offering back then might be a bit more successful but eight years ago I couldn’t break through. Well, not with my feet-on-the-street approach anyway. So after setting up Selling Science in the November of 2007 by February 2008 I was ready to try a different plan and Realize Beauty was born.
And this is where the name came from and what it means to me. A meaning that still makes me feel excited and enthusiastic about my work and keeps me moving onwards and hopefully upwards.