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Bootiful Beard Oil

September 4, 2016

These things have GONE OFF like a frog in a sock over the last two years as men all over the world grow and groom their face furniture with a pride and enthusiasm second only to a high school girl on the night of her sweet 16th birthday party!

While I’ve formulated a few of these in my time I’ve never used one as try as I might my beard is just not long and luscious enough to warrant the investment but as there are plenty of people who do meet the facial hair criteria for a beard oil I thought it would be good to delve into the claims that beard oils make in order to answer the question ‘what makes a good beard oil?’

So here we go!


Beard Oil Claims. 

These are some of the most popular claims made by beard oil brands about their products.  In most cases these claims will have been constructed from ingredient literature or from the brands own small-scale experimenting rather than from any formal laboratory testing but that doesn’t necessarily matter given that no beard oils I have looked at make claims relating to the percentage improvement one will get after using said product.  So we have a set of claims that are largely subjective but with a side serving of science thrown in for good measure!

  1. Soften the beard
  2. Nourishes the hair
  3. Moisturise the skin
  4. Non Greasy
  5. Smell great
  6. Lightweight

Softening and Nourishing

Softening the beard and nourishing the hair kind of go together so I’ll talk about them together.  Beard hair is coarser and thicker than the hair on our heads, that said the coarseness of the hair on our heads varies from person to person too so we need to take a few measurements to get an average before jumping to conclusions.  After doing that I’ve taken a microscope slide picture of a beard hair vs a head hair from the same person to illustrate my point:

Left hand side:  Head hair,  Right hand Side: Beard Hair

Beard oil beard hair thick vs hair on our heads

In terms of softening the hair beard hair can feel coarser and dryer than the hair on our heads and so ‘softening’ it is highly desirable, not least so it can be ‘tamed’ somewhat.  However, when it comes to nourishing the hair I think we need to think about more about what we mean by this.  All our hair is dead and so it doesn’t need nourishing as in feeding but it can benefit from the application of ingredients that might smooth the cuticle or lock-in moisture.  Leave-on vegetable oils can be a reasonable way to do this but there is always the worry that these oils will just slide off and not grab or penetrate.  Cationically functional silicon’s are undoubtedly the best way to get a good long-term ‘nourishment’ but are only suitable in products that aren’t being sold as natural or organic. In terms of validating this claim I think it is safe to say that because of the low-level,  low-risk nature of these claims most people would be happy with these claims being based on the feedback of a test panel – qualified anecdotal evidence – rather than relying on a hard set of science based numbers. That said, the word ‘nourishing’ is deeply contentions in the world of cosmetic claims and one would be wise to either drop it entirely or replace it with the more fluffy ‘conditions’ and leave it at that.

Moisturising the skin.

As the hairs come out of the skin it is reasonable to use a product that will benefit the skin – healthy skin= healthy hair!  In the case of most (but not all) beard oils the moisturising comes not from adding moisture but from locking moisture in.  To do this the beard oil has to form an occlusion barrier on the skin surface to lock-in or slow-down the evaporation of water from the skin’s surface.  This is a really good plan for people with dry, flaky skin but for those who suffer break-outs or oiliness it can feel a little oppressive and greasy.  The greasiness is somewhat reduced by the use of light weight oil fractions, esters and silicon’s rather than pure vegetable oils but as each persons skin is different there will be no one-size-fits-all.  In terms of measuring this claim moisture levels in the skin can be measured via a number of methods so this could be tested. Whether test results are required or not is another matter.  Again I feel that moisturising in this context is more subjective than scientific and testimonials and expert panel results might do just as well as long as the results are free of bias.

Non-Greasy and Lightweight. 

So we touched on this above and mentioned that silicon’s and fractions of oils often feel less greasy and lighter than whole oils (Triglycerides) but not always. Each vegetable oil comes with its own grease-factor and then there is the other factor to consider with cosmetics subjectivity.  What one person thinks is greasy and heavy another will lap straight up.  It depends on the skin type, the dose of product used and what else is blended into the product.  So we try our best knowing that science is only half of the answer!  With regards to silicon’s being ‘lighter’ than vegetable oils, the density of  dimethicone is around the 965 Kg/M3 mark  or more depending on the length of the polymer whereas olive oil is 930Kg/M3 and caster oil is 956 Kg/M3.  So weight wise silicone isn’t light.  What is is though is flexible and it is that flexibility paired with its ultra-low surface tension that help it to glide evenly across a surface.  So the lightness of silicone has more to do with its ability to spread out and leave a thin-film than it does its weight.   As an aside the vegetable oil ester Isopropyl Myristate has a density of only 853Kg/ M3 which technically makes it the lightest option I’ve mentioned!

Smells Great.

It stands to reason that if guys were used to getting their aromatic loveliness from after-shave that once they stop shaving they need to satisfy that need elsewhere and what better place than a beard oil.  Beard oils can be fragranced with perfumes, essential oils or a combination of the two depending on the end result required.  As the phrase ‘smells great’ is subjective there’s not a lot else I can add here except to say that it is wise to ensure the fragrance element of a beard oil isn’t likely to irritate and with a leave-on facial product that includes any potential for a phototoxic reaction (reaction between the fragrance/ essential oil and sunlight).  The International Fragrance Association (IFRA) classifies beard oils as category 3 along with eye products so that tells me they need to be formulated for delicate skin.  Why?  Because skin that is actively producing hairs is more permeable than non-hair producing skin as product can travel down the active hair follicle where it may cause trouble.

So Let’s have a look at an example and see what a beard oil can do!

So I took a few drops of beard oil and warmed it in my hands before spreading it through the beard and massaging it in.  This is my husband and as you can see he only has a tiny beard (bless him) but you can also clearly see the curls and wayward nature of the beard in the before treatment.  I have to admit to not having taken much notice of this before but not I’ve seen how neat it can look with a bit of product I’m impressed!

The after picture was taken after the roughing up that took place in order for me to get the product into the beard.  I didn’t comb it but as you can see just one little application tamed the fuzz somewhat!  Very happy with that.


2016-09-02 11.10.34

After:2016-09-02 11.12.28

A close-up of beard hair pre-treatment.  As you can see the hair shows signs of roughness around the edges and is slightly dull in colour.

Smoothed cuticle with beard oil


A close-up of beard hair cuticle after application.  No visible build up and pretty shiny as you can see by the reflection on the image.

Beard hair 40 x magnification after oil

So let’s have a look at an example product and see what’s in it!

This time I tested the New Directions beard oil as this article is going on their website as part of their resource package.  The ingredients New Directions use are listed below.  The whole vegetable oils have been chosen for their quick spreadability and light feeling without greasiness, the vitamin E protects the product from oxidising and the caprylic/capric triglyceride plus Oleyl Oleate help to spread the product evenly through the hair.  Lastly the naturally derived copolymer helps to both thicken the oil blend and give it a rich but drying feeling on the hair, again so the oily look is avoided.


New Directions Beard Oil Ingredients:

Caprylic/Capric Triglyceride,  Grapeseed Oil, Almond Oil, Jojoba Oil, Sunflower Oil, Oleyl Oleate, Vitamin E, Capryloyl Glycerin/ Sebacic Acid Copolymer, Diheptyl Succinate, Soya Bean Oil.

And what’s the verdict on the skin feel?

Having not used a beard oil before I thought my husband might find it a bit greasy on the skin but he didn’t, instead he felt it was nice and soft (his words) and on feeling his beard again myself I’d tend to agree.

Given the coarse nature of beard hair it makes sense to use a grooming product that can soften and ‘condition’ the hair a little and it looks like this product can do just that.  From a scientific perspective I see no reason why beard oils made of any slippy, high spreading non-irritating oil won’t work so the exact combination of ingredients you choose to buy or create would be down to personal taste rather than outright functionality. That said some of the minor claims brands want to make about skin health and benefits (anti-microbial, healing, soothing etc) sometimes do require a specific addition such as those listed below. But outside of that anything goes!

Speciality Oils and their specific claims.

Seabuckthorn Oil – Omega 7 anti-inflammatory.

Macadamia Nut oil – Omega 7 Anti-inflammatory.

Tamanu oil – Anti-microbial

Chamomile Oil – Anti-inflammatory.

Acai Oil – Anti-Ageing benefits due to antioxidants and vitamins in oil.

Borage – High Gamma Linoleic Acid for the treatment of very dry skin.

Wheatgerm Oil – High level of vitamin E.

Cherry Kernel Oil – Some natural UV absorbing powers, not enough for an SPF but a good addition to a skin care regimen.

Rosehip Oil – High vitamin A content.


2 Comments leave one →
  1. ayse permalink
    September 5, 2016 8:14 am

    Thanks for this wonderful post. It makes such a big difference to see the pictures…

  2. October 30, 2020 1:44 pm

    Indeed! Beard hair is coarser and thicker than the hair on our heads, that said the coarseness of the hair on our heads varies from person to person too so we need to take a few measurements to get an average before jumping to conclusions. Thank you so much!

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