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About Realize Beauty – The Blog

Letting real beauty shine through.

Realize Beauty came into being one balmy evening in February 2008. I had left the corporate cosmetics world two months before and had been playing with ideas relating to my feelings towards the beauty industry, natural cosmetics and science. I wanted to share my passion for the scientific side of beauty with people.  To engage in conversations that demonstrated that chemicals weren’t all toxic and that people within the cosmetics industry weren’t all related to Dr Evil. I also wanted to create a space where people could see their natural beauty and let it shine through. To do that would involve breaking down barriers and taking away the  ‘fear’ factor that drives so many cosmetic dollars. I wanted to be part of something that replaced fear with fun.

 My mission started to take shape and so did my writing. My ‘science journalism’ blog soon became a place of idea sharing, education, entertainment and yes, fun!  The blog began to act as a framework for people grappling with scientific terminology, ingredients listings and conflicting information and that felt good.  As a writer I have always believed that my job is less about preaching and more about respect and open, honest communication. With that in mind I tackle each article with a healthy but realistic level of respect along with a note-to-self to always listen more than I talk. Further, I think it is important to always remind my readers that it is  OK to be themselves, to hold different beliefs, to not wear any make-up, not spend thousands on hair extensions, tan or whiten their skin or fight their natural ageing process. With that in mind my final goal was set – to remind people every day that  the process of beautification and the part that the beauty industry plays in that isn’t trivial and that if it is done without fear it can be  liberating and life-affirming, exhuberant and polished.

Realize Beauty has blossomed into a fun and sometimes challenging blog. In addition, I now run a successful consulting and writing business spanning all aspects of the cosmetics industry from formulation concept and design to sales and marketing strategies with clients large and small. I also have a coffee table book – Amongst Sisters which was launched last year to facilitate the sharing of stories about the different journeys we, as women travel to find peace and our own sustainable and real beauty.

Realize Beauty believes that there is another way to enjoy the art and business of beautification, a way that is in harmony with your natural instincts and passions. A way that understands its impact upon the planet, is considered, intelligent and yet still fun and playful. If you are looking for another way then give us a call.

About Realize Beauty Consulting: Measure, Protect, Create, Connect.

my full logo

Realize Beauty is owned and Directed by Amanda Foxon-Hill, a professional cosmetic chemist with 18 years experience in the cosmetic industry. Amanda formulates for many brands here in Austraila, runs Technical Directorship Programs and teaches cosmetic chemistry.

Realize Beauty specialises in directing  the R&D process for cosmetic brands and brand owners. For more information on what that involves see our article.

Thank you for stopping by and taking an interest in our business and passion.

PS:  Articles remain copyright of the author and should not be copied or re-posted without the author’s permission. Failure to do so may result in legal action being taken. Please contact us for details on how we can work with you!

41 Comments leave one →
  1. March 29, 2009 4:55 pm

    I love your site. Keep it up !

  2. Natasha Lee permalink
    April 7, 2009 3:01 pm

    Amanda…hats off to you…great stuff…will be sure to check out your site every week.


  3. veronicavanitycase permalink
    April 9, 2009 12:01 am

    I love this site I am a total advocate to natural products not only for adults but all the recent press re the chemicals in baby cosmetics have opened my eyes to what goes in these products

    • RealizeBeautyEd permalink
      April 9, 2009 12:18 am

      Hi Veronica,

      Thanks for the feedback. I think that accurate information is the key to an empowered consumer. We try to arm people with a good understanding of the ingredients that go into cosmetic products so that they can make the best choice for them. Power to the people!

  4. April 15, 2009 7:00 am

    Amanda check this out as well for the Cosmion products.
    cut and paste it into your browser. Password is “cosmion”

  5. June 3, 2009 2:54 pm

    Yay, what a great blog!

  6. July 21, 2009 5:58 am

    I am consistently impressed by the quality of Realize Beauty. Every time I visit I am overwhelmed with excellent information that I gladly pass on to my friends. I am going to subscribe in my Google Reader so I can follow more closely. Keep up the amazing work, RB team!

  7. August 25, 2009 1:22 pm

    Dear Amanda,
    Thank you for our mention on your website! If you would like some of our products please send me your address.
    Kind regards,

  8. rhypeedgera permalink
    August 26, 2009 7:40 am

    hey. i’ve been hanging around this website for a while – it was time to say how great this place is:)

  9. September 2, 2009 12:42 pm

    Cool site, love the info.

  10. September 7, 2009 9:59 pm

    This site rocks!

  11. March 5, 2010 8:47 am

    Love your blog! Would you be interested in reviewing my product “Beautiful Skin” on your blog? I would be happy to send a few bottles thru’ for you to try and to give away to your readers, in exchange for a blog review….
    Check it out at:


    • RealizeBeautyEd permalink
      March 5, 2010 11:06 am

      Thank you for your kind words. I am always happy to be made aware of new products and will e-mail you about how we can make that happen!

  12. March 31, 2010 2:11 am

    Thank you so much for featuring Realize Your Radiance on your website. I hope you’ll come and check it out for yourself. If you do, please introduce yourself to me. If you don’t let’s talk about connecting some other time.

    Thanks again,

    • RealizeBeautyEd permalink
      March 31, 2010 8:30 am

      Hi Kim,
      I would love to come but it’s a long way from Australia. Maybe next year as it sounds like such a good event.

  13. June 16, 2010 8:25 am

    Hi, love the site, some really interesting posts.
    I ‘used to be’ a cosmetic chemist aswell until I decided to get out of the lab and into the marketing!!!
    I have a link to you from my site as one of my favourite beauty blogs.
    Looking forward to more great stuff x

  14. June 16, 2010 8:26 am

    Hi, me again. Just wanted to give you the right link!…..oooops!

    • RealizeBeautyEd permalink
      June 16, 2010 8:43 am

      Thanks Louise,
      Great to hear that you like it and thanks for the link – I will check it out! Your support is much appreciated

  15. June 16, 2010 9:24 pm

    Great post, Very informative…

  16. July 24, 2010 6:28 am

    You have got great content here! I look forward to looking around. My “day job” is with a major beauty company, but I am not biased completely! I like to see the results from other companies as well. My blog is “not” about the beauty industry, but women’s lives and issues, come for a visit!

  17. July 25, 2010 6:40 pm

    Hi Amanda met you today at the Maxted Thomas event, great site, can’t wait to see the book! 🙂

    Have a fantastic week!


    • RealizeBeautyEd permalink
      July 25, 2010 10:19 pm

      Great to meet you, your blog is very sweet! Looking forward to reading more from you too.

  18. July 26, 2010 6:34 pm

    Wow, I’m so happy to find some smart sites about smart beauty. I look forward to reading more!

  19. April 14, 2011 12:27 pm

    Hi Amanda,

    I have been in the Industry at retail level for a while and love your concept and vision. It helps when something is lead with education, empowerment and fun. Look forward to your book and getting your blog

  20. April 6, 2012 4:16 am

    Would you like to evaluate more information about OLEOVA? If yes, pease send me your email ID.

    Arun Kedia
    VAV Life Sciences

    • RealizeBeautyEd permalink
      April 6, 2012 8:27 am

      Would love some more please! It’s an interesting twist on the trend towards food based ingredients. Thanks

  21. June 10, 2012 4:01 am

    This blog–by a CHEMIST, not a teenager– is exactly the kind of thing that beauty consumers need to make informed decisions in their product usage. I was very impressed with the intelligent but elegantly simple way you broke down the research findings about cyclopentasiloxane and silicones in general. As a medical student and former biochemistry student in undergrad, I love foraging for and reviewing the research about the ingredients in my cosmetics and searching for safer alternatives, but have found tons of misinformation on the internet from folks who seek to explain the different chemicals but don’t have the proper background. Hats off to you for the wonderful service you provide for beauty consumers everywhere!

  22. Nancy Liedel permalink
    June 20, 2012 9:17 am

    I just put you in my reader! We have similar visions, although, I adore my slow cookers and have many sizes. I can heat and hold all the water I need in one day and have it ready when I want to, in a sanitized vessel, transfer it and add the goodies that need to go with it, before I mix emulsions. Three settings is the key. Of course I have children. They are not allowed in the formulary, but sometimes they actually want me to, GASP!!!! feed them!!! hehe.

  23. October 12, 2012 10:41 pm

    Really interesting stuff you have on here. I am now currently following this blog. As someone who has recently stepped foot in the beauty industry, I am constantly trying to find the middle ground between the effectiveness of science and the wisdom of nature. I’m not a chemist or a scientist, so I’ve been looking for informative sources that will be easy for the average person to understand. This is the kind of informative unbiased viewpoint that I’ve been looking for. Cheers!

    • RealizeBeautyEd permalink
      October 13, 2012 10:39 am

      Hi Kareen,
      Thank you so much for those kind words. I do my best to sum up the science as it currently stands but urge everyone to do their own thinking before deciding what is best for them. There is a lot of mis-information out there and a lot of preaching, neither of which I’m a fan of. I hope that you continue to enjoy the blog.

  24. Aida S. Mendoza permalink
    May 27, 2013 9:59 am

    This is very interesting to me as small entrepreneuer. We have dragon fruit and aloe.

  25. November 3, 2013 3:36 am

    just found your blog, I love it!

  26. June 26, 2014 11:41 am

    WOW !!!! I love you already Amanda……… I can hear your passion & share it. I have been a beauty therapist since 1985 & a parfum junkie forever !!!! Loveing your blog 😉

    • RealizeBeautyEd permalink*
      June 26, 2014 11:28 pm

      Well thanks for that Maryanne and welcome along!

  27. June 27, 2014 4:29 pm

    Thanks Amanda…..I have always had a secret desire to “do” a little skin care range. Having worked for a long time with high quality, effective, results driven (& very expensive European cosmetics).
    I know what I like to feel, smell & find, in a skincare product. And know within the very first application onto a skin, if it worthy or not.

    Back in the day( late 70s,mid 80’s), Hungarian pharamcist Ella Bache had an extrodinary range. Just delivered results all the way, within days of using her potions !. Her Creme Tomate, Creme Allantion, Herbal Creme, & her dynamic Masque Sanquin. All extrodinary !

    I would love to put together a small range of 6 products to a high standard.Not something that just smells nice & is ‘fluffy’ to use. To put together something that “works”, & has the “wow” factor. To work along side someone that can help me understand more about pharmacuticals & its relationship with skin. Are you my girl ? 😉

    • RealizeBeautyEd permalink*
      June 27, 2014 8:16 pm

      Hi Maryanne,
      Well who knows. Creating custom formulations is a big part of what we do here at Realize Beauty so we might be able to do something. Send me an email on my account and we can go from there. A range of 6 products will be quite expensive but just like Ella Bache, I’m sure you will find the investment worth while.

  28. June 4, 2016 12:15 pm

    I like what your blog stands for. You have a follow from me.

    • RealizeBeautyEd permalink*
      June 4, 2016 12:57 pm

      How lovely! Thank you 🙂

  29. October 11, 2017 7:23 pm

    I love you already Amanda
    You have a good site 🙂

  30. January 25, 2020 3:21 am

    Im a big fan of your site.
    Keep on going
    Tina Wimpernverlängerung

  31. August 5, 2020 2:14 pm

    Wonderful posts. Thank you for sharing your story and passion.

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