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Our Professional Services

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See our consultancy website for more information.

Technical Writing and Science Communication.

  • Elevator Pitches (100 words- your brand in a nut shell)
  • Brand Review (to strengthen and update your branding, market positioning, competitive edge and your ingredient communication).
  • Position Statements (communicating your brands position on key issues such as sustainability, safety, purity,  ingredient origin,  activity/ efficacy, fashion etc).
  • Market Profiling (we review your target market before you launch your new product or brand to identify niche opportunities).
  • Technical Help Desk (answering all of those customer e-mails or staff queries to help your brand kick goals in terms of customer service and staff confidence)
  • Blog, newspaper and magazine articles (by appointment).
  • Technical research paper review for marketing / New Product Development.
  • Public Speaking (By appointment covering all aspects of our services and writing.  We talk at professional conferences, schools, private functions, workshops and community groups).
  • Technical Directorship – long-term visioning and strategic planning.

Creative Formulating.

  • Formulations from concept to manufacturing procedures and scale-up samples.

Laboratory Services.

  • Chemist on call trouble shooting (for those times when manufacturing goes wrong.  This is usually an in-person service but we can offer some help over the phone or by carrying out further lab investigations).
  • Formulation fixes and reverse engineering of formulations.
  • Production of Product Specifications and Certificates of Analysis.
  • Stability Testing – 12 and 24 week protocol  (for up to 1-2 year shelf life projection) in conjunction with New Directions Australia.
  • New Ingredient/ Ingredient Supplier Approvals
  • Formulation tweaks and updates.

Workshops and Training @ New Directions Australia

  • Creating Cosmetics (skin care focused).
  • Applied Cosmetic Chemistry.
  • Formulating Hair Care and Hair Styling.
  • Bespoke training/ one-on-one mentoring.
  • Cosmetic Business.
35 Comments leave one →
  1. December 19, 2012 2:23 pm

    Hi Amanda,
    Can I have an appointment to talk to you? I am about to launch a market-place ministry which involves a product(s) with a compelling message about beauty. Hope we can chat. I would appreciate your perspective..
    Warme regards,

    • RealizeBeautyEd permalink
      December 19, 2012 2:50 pm

      Hi Maureen, That sounds like a great idea. I’ve e-mailed you with my details. I’m finished now for Christmas with new projects but will look over any e-mail requests and book in time for the new year. Thanks

  2. January 21, 2013 11:47 am

    I am in the United States and was wondering if there is something like what you do closer to my home? I am starting a new line of lip balms with a secret ingredient. How do I go about getting it tested etc?
    Thank you , Michelle

    • RealizeBeautyEd permalink
      January 22, 2013 7:02 am

      Hi there,
      We do have customers from the states as other than postage it doesn’t really matter where you are as most communication is via e-mail or SKYPE. That said I totally understand how lovely it is to be able to talk to (and even have a coffee) with your service providers so can see why Australia is not an attractive option! As for a USA based equivalent I’m not sure but I do know of a guy called Perry who is USA based and may be able to help either directly or via a referral. Thanks for dropping by and good luck with your project!

  3. Colette permalink
    September 17, 2013 11:29 pm

    Hi, I’m really interested in doing a course with you, something like the topics you cover with New directions. I’m in Melbourne though and motherly duties will make it hard for me to make it to Sydney. Do you ever run work shops in Melbourne ?

    • RealizeBeautyEd permalink
      September 17, 2013 11:53 pm

      All of the workshops that I run are through New Directions and we do come down to Melbourne- I was there only a couple of months ago doing a one-on-one tour which was lots of fun! I am not sure when we will run another tour but we may try for Jan or Feb but I can make sure your name is down to contact when tht happens. Otherwise if you can make it up to Sydney there is another chemistry workshop coming up. I know it’s a big ask in terms of time but it is well worth making the trip to the New Direction showroom as it is so inspiring. In the meantime I hope you enjoy the blogs and you can always use the help desk features. Thanks and I hope to meet you soon.

  4. Colette permalink
    September 18, 2013 3:08 pm

    Thanks for your reply. I made my first eye cream and its got all holes thought it? If that makes sence… My curiosity has got the better of me and I’m dying to know why this has happen…. I started to follow the book and then went totally off the page…who knows where I went wrong? I certainly enjoyed myself though! I really want to study this further, how exciting!

    • RealizeBeautyEd permalink
      September 18, 2013 3:47 pm

      I am not sure what you mean by ‘holes’ but I’m sure there is an explanation. It is fun but there is much to learn so my suggestion is to enjoy the fun while you have young children around and then when you have enough time to really get stuck in do some training. It is really hard for most people to juggle both especially when there is so much chemistry behind cosmetic science. Often people think it is just a matter of choosing and stirring. If only 🙂 Anyway, enjoy the fun and check out the New Directions page for our next tour.

      • Colette permalink
        September 18, 2013 9:52 pm

        Air bubbles! Perhaps.
        Thanks for the advice, so easy for us mothers to over commit!

      • RealizeBeautyEd permalink
        September 19, 2013 12:18 am

        I started my consulting business when my youngest was 4, that was a drama and even now it is very tiring. Even with the lovely anti-ageing chemicals I am a 38 year old trapped in a 70 year olds skin lol. It’s the stress and craziness. With your product if it is air bubbles you can look at changing how you mix. Bar mixers may not be the right way to go a they can trap lots of air, especially in small batches. A propeller mixer is better but that would require an investment of around $700 ish.

  5. Terri McGhee permalink
    February 4, 2014 12:59 am

    I always enjoy reading your emails. I have three questions for you:
    1.) What exact anti-aging products and brands do you use for your daily routine?
    2.) Can you recommend a stabalizer when making homemade perfume?
    3.) Can you recommend a stabalizer when making my own Vitamin C/E serum?

    • RealizeBeautyEd permalink*
      February 4, 2014 9:12 pm

      Hi there Terri,
      I am not one to promote exact products basically because just because I understand the science doesn’t mean I worry about how I look – you should see some of the pictures of me floating around GOOGLE – GET THAT GIRL A STYLIST 🙂

      But to answer your question I don’t really use any yet. I might do as I am looking quite a bit old now that I’m nearly 40 but I don’t really know. If I did use anti ageing products I’d go for an AHA/BHA combo, some hyaluronic acid, some manuka honey and some retinol plus sunscreen of course. At the mo I don’t bother much as I just don’t care enough I guess.

      2) A stabilizer for making homemade perfume. This is difficult as I have no idea how you are making your perfume. If it is an essential oil in water thing you will need a solubiliser, something like polysorbate 20 or Decyl Glucoside. If it is oily then maybe antioxidants can help. Perfumes are complex and require a mixture of strategies to preserve their integrity over time.

      3) Vitamin C is stabilised to some degree by Vitamin E so you are on the right tracks. It is very hard to stabilise these in a water system so an anhydrous formula is preferable. You can get good oil soluble vitamin C now so I’d look into that. Keep away from heat and light – choose your packaging wisely, airless and UV coated would be good.

  6. I. Goddard permalink
    August 4, 2014 9:38 pm

    Hi Amanda. I’m currently looking into starting my own makeup line ( preferably eyeshadows and lipstick). Are you currently in the UK? Please email me


    • RealizeBeautyEd permalink*
      August 4, 2014 11:30 pm

      I am English but am based in Australia. I’ll be in the Uk I in October and will email you some details.

  7. Doris Vargas permalink
    January 17, 2015 12:14 am

    Hi, Amanda! I’m an undergraduate student of Chemical Engineering. I hope you can give me some suggestions for my research. I’m doing an internship with a company, to gain experience, is about how minimize the separation of colors in nail polish. The information on internet is very little and general; without a chemical background.

    My email is

    • RealizeBeautyEd permalink*
      January 27, 2015 5:23 pm

      Sadly I have no experience in nail polish colour splitting. It might be best to talk to companies making nail polish – there aren’t many and none that I know of over here (well not in decent volumes) most brands would be importing product from China here in Australia but there probably are colour manufacturers in the USA or Europe who you could try. If I think of any I’ll let you know

  8. Kelly Tishler permalink
    April 22, 2015 2:26 pm

    Hi Amanda, I’m an opal miner in living in outback NSW, I tried to email you before, perhaps you didn’t receive it, anyhoo I am super keen about your Technical Directorship program, I am working on some wonderful body clays which are over 130 million years old, in combination with the Great Artesian Basin waters. As 3rd generation opal miner I have seen my elders use these clays & hope to share these beautiful natural clays with the world, but I really need your help. I’m as green as when it comes to this type of thing, I’ve had the clays chemically tested as its all positive….so I hope your having a brilliant day & I hope to hear from you soon. Cheers OpalDiva (Kelly)

    • RealizeBeautyEd permalink*
      April 22, 2015 9:08 pm

      Hi Kelly,

      Wow what a cool job! I am sorry that your email went missing. It may be in spam if it went via the website as sometimes the spam filter filters out the good stuff. I can check! I’ll send you an email and we can go from there.

  9. Subhash Chowdhury permalink
    November 18, 2015 12:38 pm

    I live in Paris, France and want to know more information about your services.

  10. Alexzandra Parviainen permalink
    January 19, 2016 6:43 pm

    Hello Realize Beauty,

    I love your page how informative are you!

    I am starting out my own natural sun zinc line and am wondering if you would be able to make a formula for this?
    I also need help with the overall production and packaging with the product.

    If your services cover this area of work let me know and we can communicate further through email.

    Much love,


    • RealizeBeautyEd permalink*
      January 19, 2016 8:15 pm

      Hi there, I could have a look at that for you. I’ll ask Rebecca to send you a brief form and we can go from there. Sunscreens are not easy or cheap to put together, you are looking at a minimum of AUD $3500 for testing alone and that is if the product passes on the first round of 10 tests which doesn’t always happen. Anyway, we can have a chat about that.

  11. Jenn permalink
    May 17, 2016 8:00 am

    Hello, I would like to know more about your consulting fees. This is for questions regarding ingredients for product making.

    thank you.

    • RealizeBeautyEd permalink*
      May 17, 2016 8:04 am

      We don’t have an hourly fee as such so it really depends on what is involved in providing an answer for you. I do run a help desk service on a Thursday via New Directions for ingredient questions and basic formulating queries so that might be useful if you are in Australia and especially if you are a NDA customer. If not then email me a bit more info and I’ll take it from there:

  12. Betty Smith permalink
    May 23, 2016 11:41 am

    I’m. A beautician fore over 20 years would like to creat my own line of spritz and oil gore black hair specialize i. Short hair need a spritz thats part pump it up and regular spritz

    • RealizeBeautyEd permalink*
      May 24, 2016 7:53 am

      I’m based in Australia, not sure if that makes a difference to you. If you are interested in discussing this further could you email me please at Thanks

  13. Trevor permalink
    January 10, 2017 12:46 pm

    It works

  14. Drake Blessum permalink
    December 10, 2017 8:27 am

    Hi Amanda,
    I have loved readying your posts and articles on sunblock and skin protection. I live in Chicago and have a strong desire to create an affordable sunblock here in the USA (hopefully one day in Oz)! I have been struggling to find a person/company to help me formulate. Would you be available to have a conversation about how that process works for you? I know the regulation is different for the USA, but maybe you could point me in the right direction.

    I am so happy to have found you!

    -Drake Blessum

  15. Mary Goodwin permalink
    October 5, 2019 1:28 pm

    Hi I’m starting to formulate a hair care range. Have just completed a Haircare course but found there wasn’t much support. Looking for help with formulations. Could you email back please if this service is available. Thanks

    • RealizeBeautyEd permalink*
      October 5, 2019 2:41 pm

      Hi Mary, my business is to formulate for clients (among other things) so I can probably do that for you. I’ll email and we can then work something out.

  16. elif nihan altundal permalink
    December 31, 2020 6:50 am

    Hello … I want to ask you something . Formulations which includes beeswax are heated to nearly 60-70 C degrees and than plant oils added to them . But most of the oil ingredients are not stable above 45 C degrees . What do you think about it and is there any list for achieving the stabil degress of oils ? Thank you very much
    Elif Nihan Altundal

    • RealizeBeautyEd permalink*
      January 12, 2021 10:42 am

      It is incorrect to think that most oil ingredients are not stable above 45C unless the oils you are talking about are essential oils. In that case you add them at the lowest temp you can and cool quickly, exposure to higher temps will not automatically destroy an essential oil, reactions take time, but you might find the very top notes evaporate off. If you are talking about vegetable oils they can tolerate way higher temps than 70C for the normal time it takes to make a cosmetic product.

  17. Raveena permalink
    September 13, 2021 11:42 am

    Hi Amanda
    I am interested in creating my own brand of products. I would really like to work with you. Can you please send me information about the consultation fees etc? I have done extensive research and have few exclusive raw materials that I would like to create the market story around. I look forward to hearing from you soon.

  18. February 7, 2022 3:49 pm

    I am interested in your communication services.

    Are we able to nook in a time to discuss?

    Many thanks
    Maria Theodos

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