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Amanda Foxon-Hill – Director

Amanda Foxon-Hill

BSc Hons Chemistry and Computer Science,  Diploma of Cosmetic Chemistry.

Amanda Foxon-Hill is a cosmetic chemist, writer and educator with over eighteen years experience in the cosmetics industry.  Recognising the need for better communiation and understanding both within the cosmetics industry and at the customer interface she set up the Realize Beauty consultancy  and blog.
Her background in applied chemistry  and experience in bringing new products to market have helped  to make Realize Beauty an integral part of many brands research and development strategy while over 400 readers a day visit the blog to help make sense of everything from cosmetic chemistry and ingredients listings to environmental issues and the psychology of beauty.
Amanda’s key asset is her skill  in communicating complex scientific selling points throughout the supply chain and into the public domain, something that is highly valued in this dynamic and technology driven marketplace.

Rebecca Foxon – Research Assistant and Office Manager

Rebecca is the organisational power house of Realize Beauty,  working tirelessly to keep Amanda and customers in order! Rebecca’s background in management (travel and tourism) plus her excellent research skills keep the business side of things moving forward.

Fizzics Education.


Realize Beauty believes that science should be fun and hands-on which is why we partner with Fizzics Education.  Fizzics run a wide range of science workshops and parties  for children from ages 3-18  including our Cosmetic Kitchen.  In addition to that Fizzics also have a virtual conferencing facility enabling them to stream live into venues around the world. Realize Beauty will be partnering with Fizzics to offer live-to-air  cosmetic kitchen workshops in the near future!

They can be booked for private functions, school workshops or corporate events, details are on their website.

New Directions.

New Directions

New Directions are a one-stop-shop for all of your cosmetic chemistry supplies and also provide training courses,  topical articles, packaging and design services, filling and contract manufacturing services.  Amanda has been consulting with New Directions since 2010 and currently helps man the technical help desk and the popular Thursday drop-in cosmetic clinic.

EF Chemical Consulting

EF chemical consulting logo

Realize Beauty uses EF Chemical Consulting Services for all of our EU Safety Assessment Toxicology work and for EU regulatory advice and information.

38 Comments leave one →
  1. March 20, 2009 8:13 am

    Amanda, any interest in doing a guest post on The Beauty Brains?

    We’ve been working hard for the past 3 years to get reasonable, unbiased scientific information to the public. We seem to have a similar mission.

    Keep up the great work.

  2. March 20, 2009 4:32 pm

    I am running a new expo in the Byron Bay area and thought you might be interested in exhibiting.

    Please visit the link below for details and contact us if you would like to be there.

    We would love to have you there.

    Best wishes,


    Organic, fresh, sustainable, healthy, hand made

    Raym Richards
    02 66 19 22 98

    • RealizeBeautyEd permalink
      March 20, 2009 9:40 pm

      Hi Raym,
      I love that part of the world and will look at the expo.
      Thanks for thinking of us.

  3. July 8, 2009 12:48 pm

    I specialize in beauty and fashion illustration. I hope you’ll take a moment and check out my site and consider using some art…maybe for a banner?
    I hope to hear from you,
    Best wishes,
    Marika Hahn

  4. July 9, 2009 1:28 am

    Wow..great minds think alike..informative blog..your panel of experts is what we need more of….

  5. July 25, 2009 3:08 am

    Amanda and Sharon, I just wanted to say how much the beauty community appreciates the Realize Beauty site. You ladies do wonderful work, and we all appreciate the incredibly valuable information you put forth for us. So a big THANK YOU for all your hard work!

  6. August 20, 2009 11:38 am


    Just read your article on essential oils and swine flu in Australian Aesthetic journal – GREAT stuff – love it. As an aromatherapist for 10 years and now taking up a position in education on the IAAMA council I am so happy and excited to see articles like this out there. Well done and thank you.

  7. September 11, 2009 12:43 pm

    hey guys . I like your blog. we are currently looking for good content to supplement our online store. we would be happy to link your site from ours. feel free to check it out



    • RealizeBeautyEd permalink
      September 11, 2009 1:02 pm

      Thanks for the feedback! Drop me a line outlining your proposal and we will have a look. Your site looks pretty funky too!

  8. September 29, 2009 11:09 pm

    Great site, how do I subscribe?

  9. November 4, 2009 4:41 pm


    I would love to use some of your great content on my blog if you are interested.

    Look forward to hearing from you.

    Kind regards


  10. May 26, 2010 3:31 pm

    Hi Amanda,

    Have you heard of the new Parlux 3800 coming out soon? It’s going to have a new silent mode, a great idea for mothers with a sleeping baby. If you want some exclusive details for your blog send me an email and I’ll get our marketing company to send something through.

    P.S love your blog!


    • RealizeBeautyEd permalink
      May 26, 2010 5:34 pm

      Hi Brad,

      Sounds interesting! I had to google it in case it was something dodgy but to my relief found out that you are talking about a hairdryer. Send it over and I’ll check it out and thanks for the feedback

  11. June 22, 2010 10:47 pm

    Great info, Very informative…

  12. August 16, 2010 1:10 am

    Amanda, your website is jam packed with fantastic information. Best of luck with the book. Great to see you today and we look forward to your visit to the UK later this year. Liz

    • RealizeBeautyEd permalink
      August 16, 2010 8:18 pm

      Thanks Liz,
      Looking forward to seeing you in good old blighty!
      Best of luck with your book.

  13. August 19, 2010 4:13 am

    Hi…I own a natural and organic-based, vegan makeup line called Christopher Drummond Beauty ( I also write a “healthy makeup” blog at www. I’d love to partner together in some way!

    Let me know if interested


  14. December 21, 2010 2:38 am

    hello, we are a 3 year old hair and beauty salon with a UK trademark on “sassy” across the Hair and Beauty sector, both services and products. we are currently embarking on the first stages on considering the direction we wish to move our business forward, we are looking to speak and meet with industry professionals to look at all opportunities in developing our brand in both services and products.

    if you are interested or are able to point us in a different direction we welcome your contact


    • RealizeBeautyEd permalink
      December 22, 2010 9:47 am

      Hi Tony,
      I’ll email you with some info and we can go from there.

  15. June 8, 2011 3:24 am


    • RealizeBeautyEd permalink
      June 8, 2011 9:31 pm

      Yes we know that you are a spammer Virgin Indian Hair but that is funny spam.

  16. July 24, 2011 9:25 pm

    Lady Gaga talked in front of hundreds or more of people at EuroPride this year, promoting for gay rights along with equality.

  17. October 23, 2011 7:10 pm

    Hi Amanda,

    Just wanted to share this with you re Queen of Aleppo products 🙂
    Queen of Aleppo Soaps Review

    I recently came across a company marketing soap for Psoriasis on Facebook, always interested in trying new products I contacted them and explained that I run a social networking website called and I’m in the process of launching another larger site that aims to help people social network and discuss a number of other conditions such as Eczema called, I got a response explaining that they would like me to trial there product and write a review, explained I was in Australia (they are UK based) and postage would be expensive, to my surprise they said not an issue, two weeks later , again to my surprise a parcel turned up with not only one bar of soap, but 6, and a bottle of liquid soap, how kind…. And the trial commenced…

    I was supplied with 4 main types of soap; more information can be found here

    Silver – with 12% Laurel

    Gold – with 20% Laurel

    Platinum – with 40% Laurel

    Liquid soap – with 50% Laurel

    What’s Laurel I hear you say? Lets hunt down a wiki, seems it’s a type of plant, also…

    A laurel wreath is a circular wreath made of interlocking branches and leaves of the bay laurel (Laurus nobilis, Lauraceae), an aromatic broadleaf evergreen. In Greek mythology, Apollo is represented wearing a laurel wreath on his head. In ancient Greece wreaths were awarded to victors, both in athletic competitions, including the ancient Olympics made of wild olive-tree known as “kotinos” (κότινος),[1] (sc. at Olympia) and in poetic meets; in Rome they were symbols of martial victory, crowning a successful commander during his triumph. Whereas ancient laurel wreaths are most often depicted as a horseshoe shape, modern versions are usually complete rings.

    Over 4 weeks I trialled the soaps one week at a time, working from silver up to platinum, and as I have psoriasis on my scalp and I shave my head I went for the Liquid soap 50% on my head everyday, within a couple of days I felt my skin was smoother, psoriasis flakes dropped off both on my head and on my elbows and chest, also the redness decreased, this continued and it was noticeable as I got to the platinum how much better my skin felt after using the products.

    After 4 weeks the result was that my psoriasis lesions still came back but not as frequently, they also fell of easier (a little like dandruff), they seem to be less dense and certainly less noticeable, I believe psoriasis is more than a skin issue so the product is not dealing with the cause and will not cure, but it will make it far more manageable and less embarrassing, I will continue to use the products over the next few months.

    The company we’re also very nice to deal with and put themselves on the line for an honest review of their products.

    Thanks Queen of Aleppo


  18. October 23, 2011 7:11 pm

    You met William and Daniel in the UK earlier this year 🙂

  19. March 29, 2013 12:13 am

    Hi Amanda, we have a great web-shop for hair care products. Please take a look and if you find it useful for your readers please make a review. Thank you Amanda

  20. Earth Digital permalink
    March 28, 2020 6:33 am

    Hi Amanda,
    My name is Bren Murphy from – the Essential Oil and Aromatherapy business directory.

    Our aim is to help people find essential oils, retailers, consultants, aromatherapists as well as producers and suppliers in Australia simply and easily.
    We would genuinely appreciate a link from your website to help build our presence.

    Australian Essential Oils Directory

    Please feel free to contact me (Bren) at any time and I will reply promptly.
    I have added your business as a complimentary listing.

    Kind Regards,

    • RealizeBeautyEd permalink*
      March 29, 2020 2:56 pm

      Hi there, not really interested personally, the mention of Do Terra and Young Living was an instant turn off. Have you watched ‘On becoming a God in central Florida?’ so funny and true.

  21. April 26, 2020 9:07 pm

    Hi Amanda,
    Thanks for your informative site. The in depth articles are fantastic for formulators like my partner and I. We’ve been making cold processed soap for 20 years and found your liquid soap article fantastic. If you’re open to doing a post on our blog or collaborating on a review please get in touch. Thanks, maire @qleanbeauty

    • RealizeBeautyEd permalink*
      April 28, 2020 1:42 pm

      Glad you are enjoying the articles. I’m not much of a collaborator but thanks for the invitation 🙂

  22. BOGDAN DANA permalink
    October 29, 2020 7:14 pm

    My name is Bogdan Dana, i am a PhD Chemist and I saw this morning on TV about the CHOICE recommandation against the alcohol free hand sanitizers. i di some research on their website and saw the article at which includes your comments below. I think your comment about essential oils is very misleading and i would like to ask you if you can back it up with some scientific articles.there are a lot of non-alcohol based sanitizers there but none of them tested by Choice or other organizations for their antimicrobial properties. I know antimicrobial and antiviral are different concepts but in my opinion, your statements are very general, basic, misleading if not backed up by testing reports. Just one product that I may mention, based on a combination of two QACs, it is called Hunter Lab 24Hours Sanitizer, look it up please and dismantle their statements if you think their product is not effective.
    Thanks, Bogdan Dana

    Essential oils
    Essential oils are often spruiked for their antibacterial, antimicrobial properties, but according to cosmetic chemist Amanda Foxon-Hill , these capabilities are drastically reduced when the oils are in a liquid form – such as a hand sanitiser.

    “Essential oils don’t have good antimicrobial efficacy when they’re wet, so in a skin product, they aren’t really going to be concentrated or volatile enough,” she says.

    “They may offer a pleasant aroma and a little extra protection when added to an effective alcohol-based sanitiser, but they don’t offer adequate protection on their own.”

    • RealizeBeautyEd permalink*
      October 29, 2020 7:20 pm

      Thanks for the comment and for stating your credentials. I’d just like to say that this article was not written or edited by me so hopefully you addressed your questions to the author / interviewer as the editing cut and article bias is theirs not mine. As for giving you evidence to back up what I said, had I written the article then I’d have published my references but I didn’t didn’t so that’s that.

      • BOGDAN DANA permalink
        October 29, 2020 11:13 pm

        Thanks for your prompt answer but you did not substantiate your claim anywhere with an article/report showing that “essential oils do not perform effectively in liquid form”.It is sad also that an organization like CHOICE takes your statements out of context and twists them in an article published on their website and quoted on ABC TV, which are/should be trust tanks for the masses who do not know basic Chemistry or science. They should have asked for your personal opinion before publishing it because it is your reputation at stake. I can send you a good list of articles showing the most effective antimicrobial/disinfectant essential oils and even the fact that their purity makes the difference with respect to different MIC against EColi and other bacteria/germs, not viruses but can you publish here one article/study showing that EOs are not effective against microbes/bacteria when formulated in liquid products?
        See here please, no association from my side with them, this is just an example of a product even sold in Myer, ingredients are listed there (two QACs as active ingredients, no alcohol)
        And also, excuse me if I am wrong, but your last sentence seems a bit dismissive, not to say rude…one educated person would not conclude with such a sentence, let alone with “so that’s that”..
        Bogdan Dana

      • RealizeBeautyEd permalink*
        October 29, 2020 11:21 pm

        You assume much. I really don’t mind what you think of me and reputation. I have read about as much of that article as you appear to have read about me and my work. Goodnight

  23. BOGDAN DANA permalink
    October 30, 2020 6:14 pm

    Not nice what you just said but…such is life!
    Maybe you can still let the world know when you decide to display any references about the lack of efficiency of essential oils in sanitizers or other liquid products!
    Bogdan Dana

    • RealizeBeautyEd permalink*
      October 31, 2020 11:07 am

      This is not life, this is not good, it’s just that the people that make it shit never seem to see the part they play or reflect on anything they say. I don’t owe you or anyone anything actually, I really don’t. Now please go away.

  24. Krystal permalink
    December 29, 2021 2:06 pm

    Hi there! My name is Krystal and I work over at The Glam Chemist Podcast. I came across your blog and was OBSESSED! The podcast is all about just talking to different people being a Cosmetic Scientist, a formulator or a just someone in STEM on their insights to the success behind the industry. Out host Genesis is a Cosmetic Scientist, and a founder of her Brand Elitegen Innovation.

    Wow, with all this said we would LOVE you have you on the podcast as a guest! Your blog was truly amazing and we would really love to get to have a conversation with y’all! Let me know if you are interested! Heres our social media if you would like to check it out!

    Intsa: @theglamchemist_

    • RealizeBeautyEd permalink*
      January 8, 2022 11:43 am

      Hi Krystal. Thanks for the feedback. So many people write this type of thing without really reading or understanding where I’m coming from. I’m sure that’s not what you are doing but to make it easier if you could email me with what you are thinking I’ll definitely have a look.

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